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Dec 26, 2023 11:09:00 GMT
Post by juthi52943 on Dec 26, 2023 11:09:00 GMT
There are however many ways in which a performance marketing agency can help you with audience segmentation based on the data you have. This article will guide you through some of the most popular market segmentation strategies as well as some less common ones that you can use to strengthen your marketing efforts and see a higher conversion into sales. segmentation strategies you can use to generate better results.
Segmentation according to the stage of the purchase Job Function Email List journey Buyer's Journey represents the path he takes in all moments of interaction with your brand starting even before the purchase of the product or service. This theoretical model begins with Awareness awareness of the brand the moment when the customer discovers it Consideration increasing interest in the brand when it is attracted and delighted Action making the purchase decision Recurrence evaluation of a possible future purchase.
The strategy that involves segmenting the market according to this shopping trip is excellent for generating more sales for crossselling or for managing situations in which the customer abandons the products in the basket. So if you have a customer who is in the early stages of their journey they are much more likely to need explanatory videos about products or educational content.
Segmentation according to the stage of the purchase Job Function Email List journey Buyer's Journey represents the path he takes in all moments of interaction with your brand starting even before the purchase of the product or service. This theoretical model begins with Awareness awareness of the brand the moment when the customer discovers it Consideration increasing interest in the brand when it is attracted and delighted Action making the purchase decision Recurrence evaluation of a possible future purchase.
The strategy that involves segmenting the market according to this shopping trip is excellent for generating more sales for crossselling or for managing situations in which the customer abandons the products in the basket. So if you have a customer who is in the early stages of their journey they are much more likely to need explanatory videos about products or educational content.